Here are the ratings for every NASCAR Sprint Cup and Nationwide Series race in the 2014 season.
Despite the disruption caused by the rain-delayed Daytona 500, every race on Fox to actually run (that I know of) outrated every race not on Fox, and as usual the four March races outrated every non-Daytona race. The most-watched race not on Fox was the Ford EcoBoost 400 on ESPN, followed by the Oral-B 500, with the Brickyard 400 falling to third; ABC’s most-watched race was the Bank of America 500, followed by the Irwin Tools Night Race. TNT’s most-watched race, the Toyota/Save Mart 350, fell behind eleven ESPN/ABC races including four Chase races and all three of ABC’s races. Due to rain delays, the Coke Zero 400 went from TNT’s most-viewed race to its second-least viewed.
Do not take this to necessarily mean the new Chase format is winning people over, however. The first four Chase races were ESPN’s least-viewed races of the year and only beat one other race, the Quaker State 400 on TNT, and five of the first seven Chase races filled out ESPN’s bottom five spots. ESPN’s least-viewed non-Chase race was the Gobowling.com 400, which fell behind only two TNT races. The Quaker State 400 finished only 50,000 viewers ahead of the Sprint Unlimited in its first year moved to Fox Sports 1.
On the Nationwide side of the ledger, the most-watched non-Daytona race was the Aaron’s 312, followed by the Gardner Denver 200 on ABC. ESPN2 had the fourth-most watched race, but it was the third race of the year overall. The least-watched race not to have a significant portion air on ESPNEWS was the Buckle Up 200 on May 31.
Ratings for races on broadcast from SportsBusiness Daily, Sports Media Watch, or for primetime races, The Futon Critic or TV Media Insights. Ratings for races on cable from Son of the Bronx/Awful Announcing, with some information from SportsBusiness Daily. 18-49 ratings, when available, from TVbytheNumbers, The Futon Critic, or TV Media Insights. Read More