Here are US ratings for all but two games of the 2014 Stanley Cup Playoffs. NHL Network is not rated by Nielsen, so numbers are not available for Avalanche-Wild Game 3 or Lightning-Canadiens Game 4.
There are a number of oddities on this list. At 4.1 million viewers, the finish of the Western Conference Final between the Kings and Blackhawks, airing on NBCSN on a Sunday night, beat both of NBCSN’s Stanley Cup Final games, and wasn’t beaten by Game 1 of the Final by very much (with Game 2’s ratings inflated by having the Belmont Stakes as a lead-in). That was the only non-Final game with more than 2.8 million viewers, broadcast or cable, and only two non-Final games on NBC beat NBCSN’s next-best non-Final game. NBCSN also had the most-watched non-Final game, broadcast or cable, not to involve the Blackhawks: Canadiens-Bruins Game 7. Is this a good sign for NBCSN, or a bad sign for the NHL?
CNBC had the nine least-watched games not on NHL Network, but thanks to inheriting the Blackhawks-Wild second-round series had three games with over a million viewers. Other than those three games, no other CNBC game had over half a million viewers.
Household ratings for games on NBCSN and CNBC through May 11 from Son of the Bronx, from May 12 and later and all NBC numbers from SportsBusiness Daily and Sports Media Watch. 18-49 numbers, when available, from TVbytheNumbers and The Futon Critic. Read More