In the interim, in our 24/7, hypermedia world, we’ve already forgotten and moved on from the LeBron dunk story. The word came out that Nike suppressed the tape of LeBron being dunked on by a college journeyman, we all laid shame on Nike and LeBron, crappy, Zapruder-like tape came out and we all ridiculed Nike and LeBron some more, saying we would have seen the footage and forgotten about it if LeBron had just let the tape go… and then we forgot about it.

But I think that, in the big picture, LeBron James, in the space of a few months, has done more to salvage the reputation of Kobe Bryant than anything Bryant himself could have ever done.

LeBron was supposed to be the good guy. He was supposed to be the guy who helped his teammates, didn’t get into legal trouble, came from Akron and helped the local small-market team to an NBA title. He was supposed to be everything big-market, me-me-me Kobe wasn’t. Kobe was a petulant individualist who was accused of sexual assault in Colorado and was poison to team chemistry, ultimately driving out Shaq and demanding to have the Lakers to himself, to carry a team on his own shoulders. The hopes of NBA purists rested on LeBron to give Kobe what for.

But three things have happened to completely reverse the roles. In reverse order: One, the LeBron dunk controversy. Two, Kobe DID carry a championship team by himself. And three, LeBron’s reaction to losing the Eastern Conference Finals, refusing to shake hands or address the media.

Bracketing Kobe’s title win were two events that create a new narrative of LeBron James. The dunk controversy in particular makes LeBron come off as a carefully crafted persona, too perfect, a fake, a creation of Nike. (After a shorter career with fewer titles, LeBron is more visible in Nike ad campaigns than Kobe.) Getting dunked on may have seemed harmless, but it didn’t fit the Nike storyline of perfection, so Nike tried to erase it from the narrative and in the process exposed the true LeBron. Kobe Bryant, by contrast, is human, and (unlike LeBron) lets his human foibles come through. Kobe is one of us, what we would be like if we had Kobe’s talent. According to this narrative, LeBron couldn’t handle losing the Eastern Conference Finals because it didn’t fit into The Plan as laid out by Nike, which says that LeBron must always find success.

We may end up seeing Kobe’s career from 2004 to 2008 very differently than we did at the time. We may see it as the struggles of a tortured man to find his individuality and find fulfillment, struggling to balance the demands of NBA stardom with his own needs and desires. Finally he managed to find the magical combination that could lead him to the title he could claim as his own. As for LeBron, probably the only way he can even hope to kill the narrative, the only way he can go back to being Michael Jordan instead of Tim Tebow, is to stay in Cleveland, or at least move to another mid-sized market. If he moves to New York, the Clippers, or even Portland (capital of the Nike empire), all moves that would be driven by Nike’s marketability needs more than anything else, I’m going to start calling him LeNike or LeSwoosh.

But not because it’s Kobe’s first without Shaq. No, this title is special because it locks up Phil Jackson’s legacy.

Phil Jackson now has more titles than any other coach in NBA history, even Red Auerbach, but has rarely gotten any respect for them. After all, people say, he just so happened to be the coach who won six titles with Michael Jordan and Scottie Pippen, then won three more with Shaquille O’Neal and Kobe Bryant. Lucking into two all-time great, title-winning pairings shouldn’t be the criteria that gets you seen as great.

Well, this year, Phil Jackson proved he really is that great a coach.

This wasn’t a Jackson/Pippen or O’Neal/Bryant situation. Jackson had Bryant, but he came into the 2005-06 season without much else. Those years proved that Jackson and Bryant were in fact human; they would have to earn a fourth title together. You can attribute the Lakers’ success to shrewd front-office decisions, but it was Jackson that turned Bryant into the leader he always wanted to be, and Jackson that created the environment that allowed the team to gel and succeed.

The jury’s still out on whether Jackson is the greatest coach of all time, but he’s locked up his spot in the top five to ten. If you don’t think Jackson had something to do with the Lakers’ win, you’re effectively saying that coaches never have anything to do with successful basketball teams. After all, didn’t Auerbach have Bill Russell for much of his career?

Now, maybe that’s the case. But here are the last 25 Finals winning coaches, from most recent to least recent: Jackson, Doc Rivers, Gregg Popovich, Pat Riley, Popovich, Larry Brown, Popovich, Jackson, Jackson, Jackson, Popovich, Jackson, Jackson, Jackson, Rudy Tomjanovich, Tomjanovich, Jackson, Jackson, Jackson, Chuck Daly, Daly, Riley, Riley, K.C. Jones, Riley. The only possible duds (or even non-Hall-of-Famers) of that bunch are Rivers and Jones, and Rivers had three great players working for him (and arguably, Jones did too) and Jones comes close to being the oldest name on the list.

It seems apparent that even great players can’t get to the Finals without a good coach by their side, especially with how egocentric NBA superstars tend to be. If Phil Jackson is the luckiest coach in NBA history, there should now be no doubt he created some of his own luck. He deserves to be on the same level as Red Auerbach and the other great coaches. That can no longer be disputed.

CHI @ BOS Game 1, ESPN, 2.0
CHI @ BOS Game 2, TNT, 2.5
BOS @ CHI Game 3, TNT, 2.2
BOS @ CHI Game 4, ABC, 3.3
CHI @ BOS Game 5, TNT, 2.5
BOS @ CHI Game 6, TNT, 3.5
CHI @ BOS Game 7, TNT, 4.4

PHI @ ORL Game 1, TNT, <2.0
PHI @ ORL Game 2, NBATV, *
ORL @ PHI Game 3, ESPN2, *
ORL @ PHI Game 4, TNT, <2.0
PHI @ ORL Game 5, *
ORL @ PHI Game 6, *

MIA @ ATL Game 1, TNT, 2.2
MIA @ ATL Game 2, TNT, <2.0
ATL @ MIA Game 3, TNT, <2.0
ATL @ MIA Game 4, TNT, 1.8
MIA @ ATL Game 5, TNT, <2.0
ATL @ MIA Game 6, *
MIA @ ATL Game 7, ABC, 2.6

WESTERN CONFERENCE FIRST ROUND
UT @ LAL Game 1, ABC, 3.2
UT @ LAL Game 2, TNT, 2.3
LAL @ UT Game 3, TNT, 2.6
LAL @ UT Game 4, ESPN, 2.2
UT @ LAL Game 5, TNT, 2.4 (SMW has this game listed as Game 4)

NO @ DEN Game 1, TNT, 2.0
NO @ DEN Game 2, TNT, 2.0
DEN @ NO Game 3, ESPN, *
DEN @ NO Game 4, *
NO @ DEN Game 5, TNT, 1.9

DAL @ SA Game 1, ESPN, 1.7
DAL @ SA Game 2, TNT, 2.0
SA @ DAL Game 3, NBATV, *
SA @ DAL Game 4, TNT, <2.0
DAL @ SA Game 5, TNT, 2.2

HOU @ POR Game 1, ESPN, 2.1
HOU @ POR Game 2, NBATV, *
POR @ HOU Game 3, ESPN, *
POR @ HOU Game 4, TNT, 2.1
HOU @ POR Game 5, *
POR @ HOU Game 6, TNT, 2.5

Saturday
9-12:30 PM: College football, #20 Georgia Tech @ #16 North Carolina (Raycom Sports). Wait, why didn’t ABC pick this up for their ACC package? Clemson-Florida State? The Bowden Bowl is less than pointless this year!

12:30-4 PM: College football, #2 Penn State @ #19 Iowa (ABC/ESPN). There are no fewer than six games between two teams ranked in my Top 25 this week!

4-7:30 PM: College football, Kansas State @ #7 Missouri (FSN). The item below bumps out the latest Big 12 Battle of the Century.

7:30-9:30 PM: MLS Soccer, Real Salt Lake @ Chivas USA (Fox Soccer Channel). Didn’t we just do this last week? Who cares about a team with a name like Real Salt Lake?

Sunday
10-12:30 PM: NBA Basketball, Raptors @ Bobcats (CBC). Wait, the Raptors are on a national network that penetrates into parts of the United States???

12-4 PM: NASCAR Sprint Cup Racing, Checker O’Reilly Auto Parts 500 presented by Pennzoil (ABC). Judging by the ads, the Chase is actually getting interesting???

Honorable Mention: 1-3 PM: PBR Rodeo, Built Ford Tough World Finals (NBC). Thank God for NASCAR bumping this bleep off the Watcher.

5-8:30 PM: NFL Football, Giants @ Eagles (NBC). Flex Scheduling Watch is probably coming later tonight, folks.

Friday
5-7:30 PM: NBA Basketball, Bulls @ Celtics (ESPN). Whatever.

7:30-10 PM: NBA Basketball, Spurs @ Trail Blazers (ESPN). Without Oden it’s just “Spurs @ a non-playoff team that doesn’t have its much-hyped superstar that’s proving to be Sam Bowie 2.0″.

Saturday
9-12:30 PM: College football, Miami (FL) @ Virginia (Raycom). Probably the only ACC game I’m going to spotlight all year.

12:30-4 PM: College football, defending 2008 BCS titleholder #2 Florida v. #11 Georgia (CBS). I’m going to be watching this but mostly writing my platform examinations. Speaking of which, due to rain any examinations I complete today won’t be posted until after 9 PM PT.

3-5 PM: MLS Soccer, Chivas USA @ Real Salt Lake (Fox Soccer Channel). The other two MLS playoff games today would have fit in perfectly well on one tripleheader, but only this game is on TV.

5-8:30 PM: College football, defending Princeton-Yale titleholder #1 Texas @ #6 Texas Tech (ABC). Watching this while writing examinations as well.

Sunday
12-4:30 PM: NASCAR Sprint Cup Racing, Dickies 500 (ABC). You can tell we’re in the home stretch of the Chase when the start times start moving to noon PT.

5-8:30 PM: NFL Football, Patriots @ Colts (NBC). Without Tom Brady and the Colts being any good it’s just “a possible wild card contender with a nobody QB @ a total scrub team”.

Now it seems that the Oklahoma City Thunder will play on a renaming of FSN Southwest to… “FS Oklahoma“. Not FSN Oklahoma. Just plain FS Oklahoma.

I smell similar changes coming to other markets and maybe even the linewide update of FSN graphics I didn’t think was strictly implied, or necessarily possible.

It wasn’t the money. He could have gotten roughly the same amount from the Clippers and more from the Warriors.

It wasn’t the exposure. There’s a LOT he was getting from LA he wasn’t going to get in Philly.

By all accounts, it was to play in the weaker Eastern Conference.

We are starting to see, finally, the evening out of the conferences in the NBA.

(I can’t wait for the Sixers to come to the Staples Center to play the Clippers or even the Lakers. What’s the world record for loudest, longest boos ever to ring through an arena?)

Saturday
8:50-11 AM: UEFA Soccer, Euro 2008, Sweden v. Spain (ESPN2). Because my dad will kill me if I don’t mention this quickly.

1-3 PM: College track and field, national championship (CBS). I find it strange that not all NCAA Championships are on TV somewhere. The real surprise was finding out that the golf championships are not nationally televised. CBS College Sports televises the women’s water polo final but not the golf final? Let’s get with the program! (I wonder if this has anything to do with golf not being an Olympic sport?)

4-7 PM: College baseball, College World Series, Georgia v. Miami (ESPN). I recently saw a discussion on “Around the Horn” wondering why the MLB draft isn’t as big as the NFL and NBA draft. Two factors I didn’t hear in that discussion: going straight from high school to the pros is WAY more popular in baseball than it ever was in the NBA, which depresses the popularity (and quality) of college baseball. And second, THE MLB DRAFT OCCURS BEFORE THE COLLEGE WORLD SERIES PROPER HAS EVEN STARTED! That makes it more of a crap shoot, no?

Sunday
11-2:30 PM: NASCAR Racing, LifeLock 400 (TNT). Ah, what’s two and a half hours off of US Open coverage? It’s been a while since I mentioned the stock cars.

12-6 PM: PGA Golf, US Open, final round (NBC). It’s golf in primetime! Wait, it’s not the Masters? I don’t care if it’s still a major, I’m only watching the Masters! Wait, it’s got Tiger in it? I don’t care that when he leads a major, he wins so easily it’s boring; count me in! Casual golf fans might be the most fickle in sports.

6-8:30 PM: NBA Basketball, Boston @ LA Lakers (ABC). Story of the Finals: Team A leaps out to a big lead. Team B comes roaring back. One team wins. Lather, rinse, repeat.

It’s moments like these that are the ONLY reason I keep strongly considering getting a job and moving out of my mom’s place and into a place where I can have my own Internet connection instead of stealing a neighbor’s.

Ahem.

As I was saying. All times PDT.

Saturday
6-9 AM: Tennis, French Open, includes women’s final, Dinara Safina v. Ana Ivanovic (NBC). Okay, I’ve heard some things about these two, but really, do you really think either one of them is really a household name in the US? Most people are going, “Dana Sana wha? Ana Vana wha?” At least it doesn’t involve 3-seed Jelena Jankovic. Who? Exactly.

9-12 PM: College baseball, NC State v. Georgia or Wichita State v. Florida State (ESPN2). Wait, is ESPN regionalizing the super regionals? And Coastal Carolina plays North Carolina on ESPNU at the same time as well!

12-3 PM: Ultimate Fighting Championship, UFC 85 (PPV). It’s a bit odd for UFC to be running events every other week, and then not necessarily show the same people each week. Oh wait, this is in London. Odd schedule placement might be to be expected. Well, I’m still keeping an eye on things.

While we’re on the topic of MMA, the verdict is in from EliteXC, and, well… whether or not it outperformed the Stanley Cup Finals depends on your definition. But expect it to tumble in the future after Kimbo Slice lost his aura. Meanwhile, look for World Extreme Cagefighting - essentially UFC’s equivalent to the Nationwide Series (see below) – to potentially make an appearance in future Watchers; I missed their show on Sunday, which most MMA-heads would say put EliteXC to shame. Of course, that “cagefighting” bit can’t be good for building legitimacy.

3:25-4 PM: Horse racing, Belmont Stakes (ABC). Skip the mindless pregame and cut straight to the race. I’m not sure if they’ll be off before or after 3:30; if I had to guess, it’d probably be after, but you might want to tune in a little early just in case. WILL BIG BROWN WIN THE ELUSIVE TRIPLE CROWN OR WILL HE JOIN THE SCRAP HEAP OF A GAZILLION PREVIOUS OVERHYPED DERBY/PREAKNESS WINNERS THAT FLOPPED IN THE BELMONT JUST SINCE AFFIRMED OR HELL JUST IN THE LAST TEN YEARS?

4:30-7:30 PM: College baseball, Arizona v. Miami (FL) or Stanford v. Cal State Fullerton (ESPN). Yes, I know it conflicts with the event below. I would have done the Nationwide Series race but I’m not doing the Sprint Cup race. The nearest ESPNU games’ start times are 3 and 6 PM. Sue me.

7-9:30 PM: IndyCar Series, Bombardier Learjet 550 (ESPN2). Last week’s race was on ABC coming out of the Indy 500 in a year where ratings are up because of the merger. The ratings: .8. Did I mention that USA Today ran an article around the time of the Indy 500 saying that IndyCar could very well run down NASCAR?

Sunday
6-11 AM: Tennis, French Open, includes men’s final, Roger Federer v. Rafael Nadal (NBC). How many times have these two squared off just at the French? How about some dap for Gael Monfils making it all the way to the semis before running headfirst into FederTron 2000? I remember when he was a sensation in the boys’ tournament…

1-4 PM: LPGA Golf, McDonald’s LPGA Championship, final round (Golf Channel). WTF is the final round of a MAJOR still doing on the f’ing Golf Channel? I mean, I knew it was on the Golf Channel a few years ago, but I thought they’d corrected that injustice! Virtually every PGA Tour event has its final round on broadcast; what does it say that one of the top four women’s event is considered less important than, well, ANY men’s event? When can this come up for renegotiation? The LPGA needs to correct this injustice… back when it happened in the first place!

(Incidentially, it appears to technically be the “McDonald’s LPGA Championship Presented by Coca-Cola”. That’s as bad as the “Los Angeles Angels of Anaheim”. Also, what the hell is with the sports news cycle acting like the US Open is THIS weekend?)

6-8:30 PM: NBA Basketball, LA Lakers @ Boston (ABC). Obviously, I shouldn’t have to say anything more.

Saturday
9-2 PM: College Softball, College World Series, second round action (ESPN). Quick format explanation: Teams that lose in round 1 play a second first round game, then play the second round loser from the other half of the bracket. Then they move on to the semifinal tomorrow, but if the team that lost a game wins the first game, they play a second game. It’s really simple! The best-of-three final gets played over the next three days.

5-7:30 PM: NHL Hockey, Detroit @ Pittsburgh (CBC/NBC). For a while there were reports that NBC was decreasing its Stanley Cup Finals commitment so low that some potentially deciding games would be cut. Buf if you cut a deciding game, make it Game 4. If it’s 3-0, it’s a sweep if it ends and that’s boring. If it’s 2-1, well, it’s not a deciding game, is it?

In fact, if this year’s Finals has shown anything, it’s that if you’re going to cut any game, in any sport’s best-of-seven series, deciding or non-deciding, from broadcast, make it Game 3. After the first two games, everyone was thinking the series would have little suspense and would be done quickly. I have to imagine that depressed viewership for Game 3, despite the currently-reported relatively strong ratings. Now viewership will pick back up again for Game 4. I think a structure putting the first two games on broadcast, priming the pump for everyone to watch, and the last two or three games on broadcast, makes sense.

9-11 PM (both coasts): EliteXC Mixed Martial Arts, Saturday Night Fights (CBS, both coasts). The only place this doesn’t interfere with hockey is on the West Coast; otherwise it’s merely an honorable mention. This thing better knock my socks off in the ratings or it will not get any sort of a protected spot in future Watchers.

Sunday
2-10 PM: French Open, 3rd round action (Tennis Channel). I write this a day in advance. I have no clue what to expect.

10:30-3 PM: NASCAR Sprint Cup Racing, Best Buy 400 (FOX). I will be watching the IndyCar race starting at 1, but I’m sure you’ll go gaga over this without me. I’m a bit distressed at the most logical reasons why ESPN still doesn’t cover NASCAR as much as its popularity suggests it should, that is to say, on shows like Around the Horn and Pardon the Interruption.

5:30-8 PM: NBA Basketball, Detroit @ Boston, if necessary (ABC). Hey, Detroit residents don’t need to decide between basketball and hockey anymore!

If Boston wins Game 6:
5-8 PM: MLB Baseball, LA Dodgers @ NY Mets (ESPN). Because I have to make some mention of OMG JOE TORRE’S COMING BACK TO NEW YORK EVEN THOUGH HE ISN’T PLAYING HIS FORMER TEAM!!!!!!!!!!!!!!!!111!!!1111!!1111!!!!eleven!

Can I mention that in my hunting around the world of sports, looking for something, ANYTHING to fill any conceivable hole in the schedule, the Sports Watcher is still a labor-intensive excersize that still drains a lot from me, even with the ability to finish it a day or so in advance? I may abandon it again in August or so when the Little League World Series dies down.

I have an inkling of an idea to do a rundown of EVERY sporting event on TV, not just one for each timeslot. But of course that would be MORE work. A part of me wants to refer people who want that sort of thing to HD Sports Guide, but a) it doesn’t include end-of-time-slot info and b) it only includes HD stuff. And if I do that, I might as well do a schedule of EVERY SINGLE SPORTING EVENT BEING PLAYED ANYWHERE EVER. That would be beyond my capacities and would probably mean a whole other web site. You might find Sports TV Insider or DirecTV’s My Game Schedule useful, though.

I may do a Watcher-like rundown of just stuff on each sport’s own network. If you have any suggestions for how to reform the Watcher, leave a comment and I may have a poll up next week, running until I finally do end the Watcher again in August.