Sports TV Scorecard for Friday, December 19

I’m going to say right now that I fully expect SportsTVRatings.com to be shut down or at least be forced to scale back by Nielsen at some point. The About page says that “if you’ve seen this much daily cable sports data posted elsewhere, let us know where – we’ll read that and find another hobby!” Well, there used to be a site nearly as comprehensive as what they have, even though it posted on a weekly and not daily basis – remind me to tell you the story of Son of the Bronx at some point. What may help this site last longer is that it isn’t on a blog-hosting service like Blogger and isn’t giving away their real names, so it might be more difficult for Nielsen to contact them and have much force behind it, but possibly not much so considering they have a link to their e-mail.

This site has viewership (and usually 18-49 data) for every single show on an English-language cable sports network, including beIN Sports which SotB has never covered to the same extent as the others (although it appears to be nearly as devoid of viewers as Fox Sports 2, though its peaks are significantly higher than what FS2 could dream of). It also has the weekly primetime and total day summary numbers for each network, without weekly or yearly comparisons but with 18-49 numbers. Because the data is daily and not weekly, using it to calculate median minute ratings and integrating its 18-49 numbers with SotB/Awful Announcing’s household ratings would be a major pain, and the former problem is exacerbated by Excel not recognizing their tables when creating a web-based data query, and taking forever to select the whole table in IE10 Metro mode.

What I can do is present a proof-of-concept of an idea I had when I first discovered how comprehensive SotB was being, daily scorecards for studio shows and sports events throughout the day similar to what TVNewser does for news networks. This would be even more time-consuming than the Studio Show Scorecards were when I was doing them a year ago, and there are other reasons for me not to want to do this on a regular basis, but I present it as an idea for how the site might be able to avoid the fate of so many sites to face the wrath of Nielsen – even if all it would withhold from publishing are the time periods from noon-3 PM and 3 AM-6 AM ET. Events in bold are live sporting events.

Morning (6 AM-Noon ET)

  6 AM 7 AM 8 AM 9 AM 10 AM 11 AM

SC

SC

SC

SC

SC

SC

484/.2

485/.2

504/.3

555/.3

393/.2

337/.2

Mike and Mike in/Morning

First Take

215K/.1

277K/.1

NFL AM

NFL AM

176K/.1

205K/.1

AH/PI

SN

PI/AH

AH/PI

Mike/Mike >

30

24

53/.0

73

31

25

29

78K/.0

TCU/BAY

Stanford/Mich St

The Herd >

36K/.0

27K/.0

64K/.0

Radius

Dan Patrick Show

4

2

2

7

3

3

53K/.0

GC

Morning Drive

Morning Drive

BigBr

13

19

24/.0

30/.0

27/.0

36/.0

38/.0

INBA

INBA

INBA

INBA

INBA

INBA

24/.0

23/.0

30/.0

31/.0

21/.0

13/.0

His and Hers on ESPN2 at noon had 240,000 viewers and a .1 in adults 18-49. Hot Stove on MLBN had 23,000 viewers from 9-11 and 43,000 viewers from 11-1; High Heat at 1 had 47,000 viewers. SVP and Rusillo on ESPNEWS from 1 to 2:30 had 45,000 viewers.

Early Evening (3 PM-7 PM ET)

  3 PM 3:30 4 PM 4:30 5 PM 5:30 6 PM 6:30

NFL Insiders

NFL Live

ATH

PTI .5

SportsCenter

360K/.1

612K/.2

718/.3

1062

727K/.3

SportsNation

HQ

Herd

KO

OTL

PTI

HSBB

284K/.1

274/.1

208/.1

204/.0

140/.0

186/.1

>

S FX

G RW

Playbook

Fantasy Live

Around/NFL

120/.1

145/.1

169K/.1

216K/.1

237K/.1

CFB: Southern   Oregon v. Marian (IL)

#G8

116K (.0 demo)

58/.0

SportsCenter

SportsCenter

SportsCenter

FC

KO

72K/.0

63K/.0

76K/.0

40/.0

20/.0

InTalk

HotSt

MLB Now

InTalk

MLB Tonight

48/.0

67/.0

67K/.0

48/.0

48K/.0

< Mike Francesa Show

Race Hub

Amer’s Pregm

35K/.0

43K/.0

32K/.0

Motorsport Hr

Motorsport Hr

NAS A

Pro FB Talk

TP >

29K/.0

43K/.0

30/.0

28K/.0

26/.0

College Football Live on ESPN at 2:30 had 260,000 viewers and a .1 in adults 18-49. Coverage of the Rajon Rondo/Mavericks press conference on NBATV from 6:35 to 7:12 attracted 70,000 viewers; the three minutes of the Starters preceding the press conference had 66,000 viewers. The UFC weigh-in on FS2 had 22,000 viewers live at 1 PM, and another 29,000 at 4.

Primetime (7 PM-11 PM ET)

  7 PM 7:30 8 PM 8:30 9 PM 9:30 10 PM 10:30

SC

NBA C

NBA: Trailblazers @   Spurs

<

694/.3

1.599M (.6 demo)

< HSBB

FCS Semifinal: Sam   Houston @ NDSU

179K/.0

790K (.2 demo)

D3 Football Champ.:   WI-Whitewater v. Mt. Union

399K (.1 demo)

Total Access

Playbook

FB Life (New)

Football Life

206K/.1

231K/.1

243K/.1

141K/.0

TP

World Series of Fighting 16

WSOF 15 >

<

152K (.0 demo)

197K (.1 demo)

MCBB: St. Mary’s @ St. John’s

MCBB: AL A&M @   Marquette

137K (.1 demo)

79K (.0 demo)

PTI

SC

SportsCenter

SportsCenter

SC

NBA >

24/.0

48/.0

33K/.0

66K/.0

103/.0

145/.0

Feherty

Feherty

Feherty

Feherty

46K/.0

66K/.0

58K/.0

83K/.0

1on1

NBA Gametime

50/.0

65K/.0

InTalk

Now

MLB Tonight

Seasons

Seasons

16/.0

34/.0

36K/.0

33K/.0

22K/.0

Race Hub

Race Hub

MCBB: UTPA @   Creighton

3K/.0

12K/.0

32K/.0

Nightly Highlights/West Coast Prime (11 PM-3 AM ET)

  11 PM 11:30 Mid 12:30 1 AM 1:30 2 AM 2:30

NBA: Thunder @ Lakers

SportsCenter

SportsCenter

1.869M (.8 demo)

1.105M/.5

704K/.3

SportsCenter

SportsCenter

NBA T

NFL Live

NBA T

310K/.1

189K/.1

126/.1

94K/.0

96/.1

Total Access

Football Life

G RW

S FX

Fantasy Live

177K/.1

158K/.1

121/.1

175/.1

148K/.1

MCBB: Arizona @   UTEP

FSL

Fox Sports Live

164K/.1

53/.0

31K/.0

SEC Storied

Hrbie

HSBB: Simeon/St. Rita

CFB >

137K/.0

46/.0

51K/.0

42K/.0

SCT10

PTI

SportsNation

His & Hers

KO

HQ

85K/.0

72/.0

64K/.0

40K/.0

12/.0

18/.0

NBA Gametime

Gametime

48K/.0

48K/.0

WSOF

Turning Point

USSA

List

World/Adv.

<

56K/.0

21K/.0

28/.0

25K/.0

MLB Tonight

MLB Now

InTalk

HH

MLB Tonight

31K/.0

26K/.0

36/.0

35/.0

14K/.0

Retention for nightly highlight shows:

  • SportsCenter (ESPN, 1 AM): 59.1%
  • SportsCenter (ESPN2, 11 PM): 39.2%
  • Fox Sports Live (FS1, 1:30 AM): 32.3%

Post a Comment

Your email is never shared. Required fields are marked *

*
*