The Studio Show Scorecard for Week of October 28-November 3

PT Rnk

TD Rnk

Oct Distr.
(000)
PT Vwr
(000)
LW/LY TD Vwr
(000)
TD HH TD Vwr
LW/LY

1

=

1

=

98891

2382

-22%

1176

0.8

-9%

=

=

85%

2382

-11%

1176

-7%

+2%

3

=

2

=

98861

603

-18%

329

0.2

+6%

=

=

85%

603

+30%

329

+7%

-2%

2

=

3

=

72464

951

+25%

283

0.2

+19%

=

=

63%

1298

+24%

386

+12%

+40%

6

-1

4

+1

79145

172

+12%

91

0.0

+10%

=

+4

68%

215

+93%

114

+2%

+63%

8

=

5

+2

82964

99

+5%

89

0.1

+18%

+1

+4

72%

118

+65%

106

-4%

+77%

4

=

6

-2

90121

236

+33%

85

0.0

-23%

+1

-2

78%

259

+46%

93

-30%

-17%

5

+1

7

+2

59950

179

+57%

76

0.0

+66%

-1

-2

52%

295

+4%

126

+104%

-13%

7

=

8

-2

75603

102

+4%

74

0.0

-8%

=

-2

65%

133

+16%

97

-23%

+14%

9

=

9

-1

75829

64

-25%

55

0.0

-10%

-1

-2

65%

83

+3%

72

-7%

-4%

10

=

10

=

71026

30

-29%

31

0.0

-32%

+1

+1

61%

42

+20%

43

-60%

+81%

I’m leaving Da Blog Poll up for another week and doing this for at least another two weeks so I can measure the impact on FS1 of the Oklahoma-Baylor game last week, which finally broke the FS1 record held by the launch-night UFC card and became the first FS1 program to crack the 2-million-viewer barrier. But be warned, the SSS the next two weeks could be pretty chaotic.

Earlier in the week Awful Announcing’s Joe Lucia used the same Son of the Bronx data I use to argue that, when compared to networks that aren’t ESPN, ESPN2, or NFL Network, FS1 is actually doing quite well. Unfortunately, he drew some flawed conclusions and ignored one undeniable fact in his data that shows how much FS1 really is struggling that doesn’t require a comparison to anyone but itself:

  • He claims that FS1 is doing well in total day because of UEFA Champions League soccer, which, while it does better than the normal timeslot occupants at 3 and 4 ET, is barely a blip on the radar compared to FS1’s other sports events. It’s far more likely that FS1’s strong total-day performance has more to do with college football and NASCAR practice and qualifying.
  • He claims that Crowd Goes Wild has consistently performed well compared to other daily afternoon and evening studio shows on FS1, NBCSN, and MLB Network, going toe to toe for the top spot with Intentional Talk among the shows he compares that aren’t NASCAR Race Hub… ignoring the fact that Crowd Goes Wild’s ratings are ridiculously, insanely inflated when it has NASCAR practice or qualifying as a lead-in.

Those two things, plus the dominance of Race Hub, point to one undeniable fact: a big chunk of FS1’s audience are still disproportionately holdovers from the Speed days, and at least at this point, fans of other sports have not yet found the channel. Yes, even UFC fans; they came out for launch night and have provided some of FS1’s most popular programming, and in fact Lucia also compared UFC Tonight to the daily shows and it wound up coming in second, but that launch night card wasn’t even the most-watched card on cable of 2013, and ratings for The Ultimate Fighter are way down compared to last season on FX. That Speed did well enough that the rest of the FS1 schedule is still comparable to NBCSN and MLBN doesn’t really hide that.

What can be said about FS1 compared to its competition?

  • FS1 is fairly consistently placing fourth in total day and primetime behind ESPN, ESPN2, and NFL Network… except this week when it fell to sixth in total day behind the Comcast networks.
  • Fox Soccer Daily is doing poorly compared to ESPNFC later in the day, which may sound like a bad comparison until you realize that ESPNFC is one of the worst-performing shows on ESPN2.
  • When insulated from NASCAR lead-ins, Crowd Goes Wild is running neck-in-neck with Pro Football Talk, but that may say more about the problems PFT and NBCSN in general are having. CGW could not compete with Intentional Talk during baseball season. Fox Football Daily, meanwhile, seems to lose substantially from its CGW lead-in, which means it’s substantially behind PFT and any other regularly scheduled show in its time slot.
  • First-run airings of Fox Sports Live generally don’t fall much below 30,000, which is roughly at CGW’s level, but Sundays can be very vulnerable, at least during football season. In general FSL is very lead-in-dependent, and its re-airs tend to be susceptible to random fluctuations; numbers can get truly pathetic for late-night and early-morning re-airs.
  • Fox College Saturday was consistently beating college football pre-game coverage on ESPNU… except for this week.
  • This week, without NASCAR RaceDay or other NASCAR coverage as a lead-in, Fox NFL Kickoff still attracted over 100,000 viewers. That put it behind other NFL pregame shows (including Fantasy Football Now, bumped to ESPNEWS for the New York City Marathon, NFL Gameday First earlier in the day, and the Saturday morning ESPN2 airing of NFL Matchup), but did beat re-airs of ESPN2 programming on ESPNEWS earlier and re-airs of NBA Gametime on NBATV. Of course, that’s sort of damning with faint praise, but it did manage to beat Morning Drive on Golf Channel earlier.

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 732 658 656 614 518
ESPN2: Mike and Mike 284 251 268 247 250
FS1: Fox Sports Live (6-9 avg.) 38 28 19 9 5
GOLF: Morning Drive (7-9 avg.) 29 35 28 62 67
NFLN: NFLAM 112 70 63 61 137
NBATV: NBA Gametime (6-9 avg.) n/a n/a 24* 94 37*

*Inside the NBA

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (9-12 avg.) 553 541 481 484 464
ESPN2: First Take (10-12) 472 382 457 271 236
FS1: Fox Sports Live (9-12 avg.) 34 31 7 8 12
GOLF: Morning Drive (9-11 avg.) 54 33 24 47 60
NBCSN: The Dan Patrick Show 30 30 25 31 42
ESPNEWS: Mike and Mike (10-1) 75 19 28 15 22
ESPNU: The Herd (10-1) n/a 45 25 57 52
NFLN: NFLAM (10-2) 145 71 73 75 118
NBATV: NBA Gametime (9-12 avg.) n/a n/a 24* 59 28*

*Inside the NBA
†Aired 10:30-12

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 545 652 548 421 466
ESPN2: SportsNation 183 130 157 173 199
FS1: Fox Soccer Daily (3:30-4) 11 12 22 27 n/a
ESPNEWS: SportsCenter 76 84 65 45 36
ESPNU: CFB Daily 74 27* 11 n/a 35
MLBN: MLB Tonight (3-5) 60 n/a 36 13 n/a

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 33,000 viewers
†Mike and Mike’s Best of the NFL aired 2:30 on ESPN2 and had 208,000 viewers
‡Aired at 6 PM
^UEFA Champions League Soccer 2:30-5 PM

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 591 759 635 578 633
ESPN2: Highly Questionable (4-4:30) 230 221 267 250 241
ESPN2: Outside the Lines (4:30-5) 100 137 132 149 n/a
FS1: NASCAR Race Hub 203 133 156 152 n/a
ESPNEWS: SportsCenter 59 43 51 55 42

morganwick.com

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 776 945 834 703 843
ESPN: PTI (5:30-6) 958 1219 1080 863 1088
ESPN2: College Football Live (5-5:30) 104 88 133 153 78†
ESPN2: ESPNFC (5:30-6) 69 66 77 133 43^
FS1: Crowd Goes Wild 27 34 39 40 63
NBCSN: Pro Football Talk (5:30-6:30) 54* 94 18 33 n/a
ESPNEWS: SportsCenter 101 82 77 114 82
ESPNU: College Football Live (5:30-6) 52 22 32 54 55
NFLN: NFL Fantasy Live 137 97 127 137 91
MLBN: Intentional Talk 54 20 53 n/a 35

*Aired 5-6:30
†Aired on ESPNU; re-air on ESPNEWS 6 ET had 92,000 viewers
‡Aired 5:30-7
^Aired at 6:30 on ESPNEWS

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 789 938 636 741 813
ESPN2: Around the Horn (6-6:30) 106 156 106 118 141
ESPN2: PTI (6:30-7) 229 250 178 176 136
FS1: Fox Football Daily 24 40 16 28 52
ESPNEWS: SportsNation n/a 57 59 85~ n/a
NFLN: Around the League Live 141 95 139 69* 122
MLBN: MLB Tonight (6-8) 78 53 110 n/a 26
NBATV: The Starters n/a 86‡ 32^ 59 33

*Aired 2-5; NFL Total Access 6-8 had 550,000 viewers
†Monday Kickoff from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 127,000 viewers
‡NBA Gametime
^Aired at 5 ET; Pregame Show had 125,000 viewers
~Average of two airings of 31 Spookiest Plays

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 178† 625 728 178~ 112^ 773
ESPN2: Olbermann 102* 169† n/a 33^ n/a n/a
FS1: Fox Sports Live n/a 31 100 53 152 95
NFLN: NFL Total Access 46* 118 95 2565* 109 80

*Aired 11:30-12
†Aired on ESPN2 11-11:30
‡Started after college football
^Aired on ESPNEWS
~Aired on ESPN2

Midnight ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 3243 571 n/a 107^ 683* 1040
ESPN2: Olbermann 82† 80† 51^ 142 88^ 524~
FS1: Fox Sports Live 50 41‡ 62 33 31‡ 74

*Aired on ESPN2
†Aired 12:30-1
‡Fox Football Daily
^Aired on ESPNEWS
~College Football Final

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 161* 554 586 148* 1337  
FS1: Fox Sports Live 20 14 19 27 33 24
NFLN: NFL Fantasy Live 41 66 40 468 105 n/a

*Aired on ESPN2; NFL Primetime had 1.238 million viewers
†Aired on ESPN2 1-1:30

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 889 533 550 552 969 1003
ESPN2: NASCAR Now (2-2:30) n/a n/a 83* 111 n/a n/a
FS1: Fox Sports Live 25 14 17 21 50 13
NFLN: NFL Total Access 39 39 53 363 104 101

Saturday numbers are for the second 1 AM after daylight savings reset
*Aired at 2:30
†Airing following college football

Saturday Morning  
ESPN: SportsCenter 8 ET 878
ESPN2: NFL Matchup 8:30 ET 120
FS1: Fox Sports Live 8-10 avg. 13
GOLF: Morning Drive 7-9 avg. 68
NBATV: NBA Gametime 8-12 avg. 66
ESPN: College Gameday 9 ET 1823
ESPN2: SportsCenter 9-12 avg. 261
ESPNU: Dari and Mel 9 ET 47
FS1: Fox College Saturday 10 ET 54
ESPNU: First Take CFB 10 ET 57
ESPNU: Film Room 10:30 ET 101
ESPNU: Whiparound 11 ET 85

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

795K/.6

1.079M/.8

1.416M/1.0

2.366M/1.7

OTL

SR

Colin on FB

213

174

228K/.2

Fox Sports Live

Fox Sports Live

Fox Sports Live

Fox Sports Live

Fox NFL Kickoff

64K/.1

42K/.0

39K/.0

38K/.0

101K/.1

Morning Drive

Morning Drive

Morning Drive

Morning Drive

57K/.0

36K/.0

37K/.0

39K/.0

CFB Final

OTL

SR

Colin on FB

SportsCenter

Fantasy FB Now

84K/.1

62

91

67K/.1

116K/.1

208K/.1*

NFL Gameday First

NFL Gameday Morning

182K/.1

556K/.4

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

25K/.0

45K/.0

46K/.0

82K/.1

94K/.1

51K/.0

*Last half hour on ESPN2 had 374,000 viewers and a .3 HH rating

Afternoon Post/SNF Bridge  
NBC: Hyundai Sunday Night Kickoff (8-8:20) 9424
ESPN: SportsCenter (7-8:30) 869
NFLN: NFL Gameday Highlights (7:30-8:30) 338

morganwick.com

Sunday Night  
ESPN: SportsCenter 11 659
ESPN: SportsCenter 12:30 925
ESPN2: NASCAR Now 10 54
ESPN2: ESPNFC 12 34
FS1: Fox Sports Live 11 22
FS1: Fox Sports Live 12:30 9
NFLN: NFL Gameday Overtime 11:30 314
NFLN: NFL Gameday Final 12 334

morganwick.com

Top 10 Weekly Shows Not Otherwise On Chart  
ESPN: Monday Night Countdown Mon 6:30p 2105
ESPN: NASCAR Countdown (NSCS) Sun 2p 1678
TNT: Inside the NBA Tue/Wed 1:22a 1483
TNT: Inside the NBA Thu/Fri 1:45a 924
ESPN: KIA NBA Countdown Fri 7p 907
ESPN: E:60 Tue 7p 783
ESPN: BCS Countdown Sun 8:30p 630
ESPN: Top NFL Matchup Airing Sun 6:30a 587
ESPN: NBA Coast to Coast Wed 8p 542
FS1: NASCAR RaceDay Sun 1p 519
FS1: NCWTS Setup Fri 8p 378
GOLF: Big Break XX: NFL Tue 9p 263
NFLN: A Football Life Tue 9p 255
NFLN: NFL Gameday Scoreboard Sun 4p 175

Leave a Comment