The Studio Show Scorecard for Week of November 4-10

PT Rnk

TD Rnk

Oct Distr.
(000)
PT Vwr
(000)
LW/LY TD Vwr
(000)
TD HH TD Vwr
LW/LY

1

=

1

=

98891

3559

+49%

1446

1.0

+23%

=

=

85%

3559

+16%

1446

+22%

+13%

4

-1

2

=

98861

557

-8%

342

0.2

+4%

-1

=

85%

557

-16%

342

+1%

+14%

2

=

3

=

72464

947

-0%

273

0.2

-3%

=

=

63%

1292

+14%

372

+3%

+14%

3

+1

4

+2

90121

630

+167%

160

0.1

+89%

+1

=

78%

691

+237%

175

+108%

+62%

6

=

5

-1

79145

148

-14%

79

0.0

-13%

+1

+4

68%

185

+70%

99

-25%

+76%

5

=

6

+1

59950

170

-5%

73

0.0

-4%

=

=

52%

280

+1%

121

-22%

+13%

7

=

7

+1

75603

107

+5%

71

0.0

-4%

-1

-2

65%

140

+1%

93

-1%

+4%

8

=

8

-3

82964

105

+6%

71

0.0

-20%

+1

=

72%

125

+78%

85

-16%

+55%

9

=

9

=

75829

95

+48%

64

0.0

+16%

-1

-3

65%

124

+16%

84

+12%

-1%

10

=

10

=

71026

27

-10%

21

0.0

-32%

=

=

61%

38

-7%

29

-96%

+32%

Fox Sports 1 had its best week since the relaunch this week, mostly on the back of Oklahoma-Baylor, NASCAR, and UFC. More encouraging than that is the raw number, which seems to put them closer to the class of ESPN, ESPN2, and NFL Network than the morass below them, even managing to beat ESPN2 outright in primetime. As I’ve said before, though, most of the effect on FS1’s studio shows, if any, shouldn’t turn up until next week, but you should be able to draw your own conclusions from Friday’s numbers. For now, let it be said that the record for most-watched edition of Fox Sports Live remains the one on launch night.

ESPN2 Fri 11:54p 549
ESPN2 Fri 12:52a* 373
ESPN2 Tue 12:42a* 298
ESPN2 Wed 12a 221
ESPN2 Thu 5a 137
ESPN2 Thu 11:47p 124
ESPN2 Thu 12:47a 121
ESPNEWS Tue 11:21p 92
ESPNEWS Fri 11p 81
ESPN2 Tue 5a 80
ESPNEWS Wed 11p 76
ESPNEWS Fri 5a 69
ESPN2 Wed 5a 59
ESPNEWS Mon 11:32p 45
ESPNEWS Mon 2a 43
ESPNEWS Tue 1a 41
ESPNEWS Sat 9a 40
ESPNEWS Tue 2a 38
ESPNEWS Sat 5a 31
ESPNEWS Thu 2a 29
ESPNEWS Fri 9a 27
ESPNEWS Fri 2a 21
ESPNEWS Wed 9a 19
ESPNEWS Wed 1a 16
ESPNEWS Thu 9a 15
ESPNEWS Tue 9a 8
ESPNEWS Wed 2a 5

One thing that has stuck out for would-be fans of ESPN2’s Olbermann, especially on Awful Announcing, is that the show has regularly been shuffled back and forth, airing at random times and shuffling between ESPN2 and ESPNEWS. ESPN has scheduled it like any other postgame highlights show, but it’s really not; Olbermann doesn’t even do the show live when its first airing is delayed, so whatever highlights there are must be over by midnight no matter what. It doesn’t help that the show is affected by live events running long on both ESPN and ESPN2, because SportsCenter gets bumped to ESPN2 when live events on ESPN run long.

What effect is all the shuffling having on Olbermann’s ratings? At right is every airing of Olbermann this week on both ESPN2 and ESPNEWS; asterisks indicate abbreviated airings. Not once this week did Olbermann air at its normal time on ESPN2, always getting at least slightly bumped; next week we’ll see a Thursday edition of Olbermann that started on time and collected 108,000 viewers, far from the most-watched airing of that week but beaten by only one airing on ESPNEWS this week or next (one, unsurprisingly, that also started on time). Unsurprisingly the first-run airings on ESPN2 are the most popular, and the most popular airings on ESPNEWS are likewise the first-run episodes – but Monday appears to have fallen curiously behind, ranking behind a 5 AM airing later in the week, and its only airing on ESPN2, at 5 AM, wasn’t the most-watched 5 AM airing of Olbermann on ESPN2 for the week. Did people think there wasn’t going to be an episode of Olbermann that day due to the World Series of Poker? Clearly starting late even on News didn’t have an effect on Tuesday’s episode…

To get a better sense of how delays may be affecting overall viewership, here are the total number of viewers for every episode of Olbermann this week, counting only full airings:

  Mon Tue Wed Thu Fri
Total 176 249 465 370 722
Average 44 50 93 74 144

One thing sticks out: Friday’s first-run airing of Olbermann had more viewers than any other day of the week had in total. In fact, the top three track with the most popular first-run airings on ESPN2, and the other two didn’t have full-length first-run airings before 5 AM ET. Those three first-run airings did better than that 108,000 figure Olbermann had when it started on time. That episode totaled 372,000 viewers across all airings (actually having two re-airs with more viewers than its first-run episode), only barely beating Thursday of this week, and an average of 62,000 per airing, dragged down by ESPNEWS re-airs that topped out at 13,000, beating only two total re-airs from this week.

Of all first-run, daily studio shows on ESPN2, Olbermann’s ratings on its own only really compare favorably to ESPNFC – and considering how opinionated Olbermann is one would expect it to do numbers more on par with what the opinion and debate shows earlier in the day are getting. From that it’s tempting to conclude that the frustration of trying to find Olbermann when it’s on is in fact turning people away from the show – especially people who can’t switch to ESPNEWS for some reason (the first-run numbers from this Tuesday’s episode on ESPNEWS aren’t that far off from that 108,000 figure). But look at that 549,000 figure at the top of the chart again. That’s not just inflated by its lead-in; that’s over half of the lead-in provided by the Louisville-Connecticut football game, which had 1.041 million viewers. If ESPN likes having some sort of general-sports postgame show to retain the viewership from whatever ESPN2 had on that night, it’s clear that Olbermann is at least succeeding on that front, no matter how poor a fit it might seem. Especially if it can keep beating Fox Sports Live.

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 596 888 512 390 695
ESPN2: Mike and Mike 281 331 295 305 280
FS1: Fox Sports Live (6-9 avg.) 21 18 7 29 29
GOLF: Morning Drive (7-9 avg.) 56 33 19 n/a n/a
NFLN: NFLAM 141 65 73 81 144
NBATV: NBA Gametime (6-9 avg.) 25 45 28 48 33*

*Inside the NBA

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (9-12 avg.) 514 654 364 364 435
ESPN2: First Take (10-12) 382 468 437 419 351
FS1: Fox Sports Live (9-12 avg.) 22 32 11 25‡ 26
GOLF: Morning Drive (9-11 avg.) 36 27 25 27† 55†
NBCSN: The Dan Patrick Show 40 41 15 19 37
ESPNEWS: Mike and Mike (10-1) 30 46 40 22 34
ESPNU: The Herd (10-1) 74 63 28 52 48
NFLN: NFLAM (10-2) 124 64 78 76 82
MLBN: Hot Stove (9-11) 25 25 9 15 13
NBATV: NBA Gametime (9-12 avg.) 22 33 44 26 41*

*Inside the NBA
†10 AM hour only
‡9-11 average only

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 540 614 445 434 466
ESPN2: SportsNation 211 134 221 n/a n/a
FS1: Fox Soccer Daily (3:30-4) 32 128‡ 138‡ n/a n/a
ESPNEWS: SportsCenter 68 42 20 65 72
ESPNU: CFB Daily 33 30* 17 34 n/a
MLBN: Intentional Talk (3-3:30) 25 71 13 31 24
MLBN: Clubhouse Confidential (3:30-4) 41 44 38 43 35

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 35,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 652,000 viewrrs
‡UEFA Champions League Soccer 2:30-5 PM

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 801 674 560 697 667
ESPN2: Highly Questionable (4-4:30) 265 221 300 n/a n/a
ESPN2: Outside the Lines (4:30-5) 265 225 251 n/a n/a
FS1: NASCAR Race Hub 124 102† 97† 106* n/a
ESPNEWS: SportsCenter 49 57 28 83 79
MLBN: Hot Stove 40 30 26 48 14

*Aired 11-11:30 AM
†Aired at noon

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 1118 784 753 812 789
ESPN: PTI (5:30-6) 1301 1101 1007 1035 1050
ESPN2: College Football Live (5-5:30) 163 137 39† 192 84
ESPN2: ESPNFC (5:30-6) 113 74 20^ 82 87
FS1: Crowd Goes Wild 57 37 n/a 42 113
NBCSN: Pro Football Talk (5:30-6:30) 54* 43 37 36 43
ESPNEWS: SportsCenter 137 111 61^ 110 68
ESPNU: College Football Live (5:30-6) 31 41 28 n/a 48
NFLN: NFL Fantasy Live 123 84 n/a‡ 142 170

*Aired 5-6:30
†Aired on ESPNU
‡Pre-empted by two-hour Around the League Live
^Aired on ESPNEWS; SportsCenter was abridged as a result

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 1209 920 783 870 761
ESPN2: Around the Horn (6-6:30) 153 111 199 92^ 62¹
ESPN2: PTI (6:30-7) 247 267 288 97^ 100¹
FS1: Fox Football Daily 55 15 n/a 72 n/a
ESPNEWS: SportsNation n/a 55 33 174^ n/a
NFLN: Around the League Live 185 123 122 87* 171
MLBN: MLB Tonight 47 47~ 52~ 22~ 28
NBATV: The Starters 88 57 73 18 61

*Aired 2-5; NFL Total Access 6-8 had 535,000 viewers
†Monday Kickoff from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 213,000 viewers
‡Aired at 5 ET; Gametime Thursday had 48,000 viewers, while Pregame 6:30 Friday had 91,000 viewers
^SportsNation aired on ESPN2 to make up for earlier pre-emption, bumping ATH and PTI to ESPNEWS
~Coverage of various awards
¹Aired on ESPNEWS

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter n/a† 262‡ 340‡ n/a 651 169^
FS1: Fox Sports Live 37 67 142 341 88 162
ESPNEWS: Olbermann 45* 92* 76 n/a 81 n/a
NFLN: NFL Total Access 78* 169 125 2512* 159 77

*Aired 11:30-12:30
†SportsCenter on ESPNEWS was folded into 10 PM episode, which had 45,000 viewers
‡Aired on ESPN2
^Aired on ESPNEWS

Midnight ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 5291 844* 1401 2702 773 216†
ESPN2: Olbermann n/a n/a 221 124 549 n/a
FS1: Fox Sports Live 55 56‡ 91‡ 157 75‡ 64

*Short airing following WSOP
†Aired on ESPNEWS
‡Fox Football Daily

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 84* 646 914 1347 626 1021
ESPN2: NBA Tonight (1:30-2) n/a 204 169 n/a 398 n/a
FS1: Fox Sports Live 30 45 81 39 60 56
NFLN: NFL Fantasy Live 74 136 49 542 97 n/a

*Aired on ESPNEWS; NFL Primetime had 2.174 million viewers
†Aired 1-1:30

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 1395 475 599 1011 703 746
ESPN2: NASCAR Now (2-2:30) n/a 100† 134* 126 n/a 294‡
FS1: Fox Sports Live 19 9 60 24 26 77
NFLN: NFL Total Access 36 123 89 343 108 91

*Aired at 1
†Aired at 3
‡College Football Final

Saturday Morning  
ESPN: SportsCenter 8 ET 824
ESPN2: NFL Matchup 8:30 ET 190
FS1: Fox Sports Live 8-10 avg. 50
NBATV: NBA Gametime 8-12 avg. 49
ESPN: College Gameday 9 ET 1877
ESPN2: SportsCenter 9-12 avg. 358
GOLF: Morning Drive 9-11 avg. 96
ESPNU: Dari and Mel 9 ET 25
FS1: Fox College Saturday 10 ET 59
ESPNU: First Take CFB 10 ET 21
ESPNU: Whiparound 11 ET 75

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

689K/.5

957K/.7

1.013M/.8

2.010M/1.4

OTL

SR

Colin on FB

Fantasy FB Now

219

227

196K/.1

523K/.3

Fox Sports Live

Fox Sports Live

RaceDay

Fox NFL Kickoff

44K/.0

54K/.0

197K/.2

138K/.1

CFB Final

OTL

SR

Colin on FB

SportsCenter

SportsCenter

SportsCenter

177K/.1

92

122

100K/.1

202K/.1

192K/.1

NFL Gameday First

NFL Gameday Morning

175K/.1

490K/.4

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

9K/.0

8K/.0

7K/.0

17K/.0

18K/.0

21K/.0

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

NBA Gametime

43K/.0

57K/.0

39K/.0

42K/.0

45K/.0

27K/.0

Morning Drive on GOLF: 8:30-9:30 38,000, 9:30-10:30 40,000

Afternoon Post/SNF Bridge  
NBC: Hyundai Sunday Night Kickoff (8-8:20) 11,614
ESPN: SportsCenter (7-8:30) 971
NFLN: NFL Gameday Highlights (7:30-8:30) 282

morganwick.com

Sunday Night  
ESPN: SportsCenter 11 633
ESPN: SportsCenter 12:30 800
ESPN2: NASCAR Now 10 319
ESPN2: ESPNFC 12:30 80
FS1: Fox Sports Live 11 58
FS1: Fox Sports Live 12:30 35
NFLN: NFL Gameday Overtime 11:30 266
NFLN: NFL Gameday Final 12 301

morganwick.com

Weekly Shows on ESPN and Networks Not On Chart
ESPN: Monday Night Countdown Mon 6:30p 3308
ESPN: NASCAR Countdown (NSCS) Sun 2p 1398
TNT: Inside the NBA Thu 12:30a 1372
ESPN: E:60 Tue 7p 809
ESPN: BCS Countdown Sun 8:30p 623
ESPN: Top NFL Matchup airing Sun 6:30a 466

morganwick.com

Top 10 Non-ESPN Weekly Shows Not Otherwise On Chart
ESPN2: NASCAR Countdown (NNS) Sat 3:30p 790
FS1: Fox College Thursday Thu 7p 475
NFLN: A Football Life Tue 9p 359
GOLF: Big Break XX: NFL Tue 9p 249
NFLN: NFL Gamecenter Sun 1p 237
NFLN: Playbook AFC Fri 9p 221
ESPN2: NFL Primetime First-Run Mon 2p 218
NFLN: A Football Life Backstory Tue 10p 201
NFLN: Playbook NFC Fri 10p 192
ESPN2: Football Sunday on ESPN Radio Sun 5p 177
NFLN: NFL Gameday Scoreboard Sun 4p 168
ESPN2: NFL Kickoff Fri 6p 162

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