The Studio Show Scorecard for Week of October 7-13

PT Rnk

TD Rnk

Sep Distr.
(000)
PT Vwr
(000)
LW/LY TD Vwr
(000)
TD HH TD Vwr
LW/LY

1

=

1

=

98852

2817

-5%

1136

0.8

-9%

=

=

85%

2817

-13%

1136

-5%

-0%

3

=

2

+1

98831

685

+50%

321

0.2

+14%

=

+1

85%

685

+59%

321

+10%

+23%

2

=

3

-1

71909

1165

+13%

315

0.2

-10%

=

-1

62%

1602

+34%

433

-8%

+17%

4

+1

4

+3

89180

221

0%

141

0.1

+37%

+1

+1

77%

245

+157%

156

+35%

+101%

8

-2

5

+1

75568

94

-53%

69

0.0

-35%

n/a

n/a

65%

123

n/a

90

-43%

n/a

10

=

6

+2

71321

39

-15%

62

0.0

+3%

-1

-2

62%

54

-15%

86

+8%

-14%

5

-1

7

-2

78412

150

-49%

62

0.0

-42%

+2

+1

68%

189

+121%

78

-56%

+51%

9

-2

8

-4

82736

70

-55%

56

0.0

-63%

-1

=

71%

84

+25%

67

-74%

+36%

6

+2

9

=

75774

113

+31%

55

0.0

-2%

=

-3

65%

147

+59%

72

+16%

-6%

7

+2

10

=

60168

99

+41%

52

0.0

+35%

-3

-3

52%

163

-2%

85

+71%

-9%

At least ten different programs in Fuel history topped 200,000 viewers, just about all of them in January 2012 and later. That’s an average of about one every two months. We’re coming up on two months since Fuel was rebranded as FS2, and not only has not one program managed to top 200,000 viewers in that time, there’s not much in the way of prospects for anything to achieve that mark, despite the broader array of programming the rebrand has brought to FS2.

The reason for that? All the UFC programming that previously inhabited FS2 has moved to FS1. FS2 is no longer home to Wednesday UFC cards and European cards – those are now airing on FS1 whenever possible. NASCAR practice and qualifying have attracted decent numbers, as has, surprisingly enough, Australian Rules Football, but the best programming is always going to be on FS1, and combined with FS2’s extremely limited distribution that makes it highly unlikely that anything on FS2 is going to top 200,000 viewers in the near future, though we’ll see what happens with the Big East basketball games being shuffled there.

Does this mean Fox didn’t have enough programming for a second channel at launch? Maybe, maybe not – certainly FS2 was as much as anything about the hope that Fox would eventually have enough inventory to warrant a second channel (as well as being a short-term escape valve). But I can’t help but think all parties would have been better off if, say, Fox Soccer had been rebranded as FS2 and Fuel had become a NASCAR or motorsports-oriented network. Certainly it would have helped quiet the loud complaining from Speed fans.

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 658 628 452 485 518
ESPN2: Mike and Mike 278 205 273 218 265
FS1: Fox Sports Live (6-9 avg.) 10 5 30 79 41
GOLF: Morning Drive (7-9 avg.) 40 27 32 12 27
NFLN: NFLAM 262 75 89 78 146
MLBN: MLB Tonight (6-9 avg.) 19 28 32 45 21

morganwick.com

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (9-12 avg.) 570 506 388 435 448
ESPN2: First Take (10-12) 492 393 341 339 384
FS1: Fox Sports Live (9-12 avg.) 12 8 16 77 39
GOLF: Morning Drive (9-11 avg.) 29 13 14 n/a n/a
NBCSN: The Dan Patrick Show 50 49 21 28 46
ESPNEWS: Mike and Mike (10-1) 31 21 20 45 30
ESPNU: The Herd (10-1) 66 17 45 26 40
NFLN: NFLAM (10-2) n/a 58 77 92 102

morganwick.com

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 493 499 540 471 644
ESPN2: SportsNation 170 168 186 104 n/a
FS1: Fox Soccer Daily (3:30-4) 83 32 21‡ 57† 50^
ESPNEWS: SportsCenter 17 66 46 39 43
ESPNU: CFB Daily 61 30* 31 32 50

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 24,000 viewers
†Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 506,000 viewers
‡Aired at 1:30
^Aired at 2:30

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 531 615 558 445 734
ESPN2: Highly Questionable (4-4:30) 203 211 151 138 n/a
ESPN2: Outside the Lines (4:30-5) 78 143 120 80 n/a
FS1: NASCAR Race Hub 183 122 129* 160† 193‡
ESPNEWS: SportsCenter 49 66 69 39 57
MLBN: The Rundown n/a 45* 47 37 43

*Aired at 2
†Sprint Cup Practice 3:30-5
‡Aired at noon

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 632 741 767 574 722
ESPN: PTI (5:30-6) 860 838 864 803 1011
ESPN2: College Football Live (5-5:30) 100 103 126 70 101†
ESPN2: ESPNFC (5:30-6) 88 73 71 59 129‡
FS1: Crowd Goes Wild 50 48 n/a 46 48
NBCSN: Pro Football Talk (5:30-6:30) 38* 33 19 29 54
ESPNEWS: SportsCenter 53 93 68 75 115
ESPNU: College Football Live (5:30-6) 83 39 33 54 112
NFLN: NFL Fantasy Live 186 239 115 216 122
MLBN: Intentional Talk n/a 60^ 39 56 64

*Aired 5-6:30
†Aired on ESPNU
‡Aired 4:45-6
^Aired at 3

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 688 657 674 618 269*
ESPN2: Around the Horn (6-6:30) 110 117 113 107 76~
ESPN2: PTI (6:30-7) 166 146 184 194 129~
FS1: Fox Football Daily 31 37 28^ 19 39
ESPNEWS: SportsNation n/a 60 55 64 n/a
NFLN: Around the League Live 140 240 184 143 121

*Aired on ESPN2
†Monday Kickoff from 6-6:30; SportsCenter on ESPNEWS 6:30-7 had 98,000 viewers
‡Aired 2-5; NFL Total Access 6-8 had 624,000 viewers
^Aired at 3
~Aired on ESPNEWS

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 136† 446 606 863 328^ 95~
ESPN2: Olbermann (11-11:30) n/a 112 130 109 n/a n/a
FS1: Fox Sports Live 22 48 193 n/a n/a 167‡
NFLN: NFL Total Access 174* 220 n/a 2973* 262 70

*Aired 11:30-12
†Aired on ESPN2 11-11:30
‡Started after college football
^On ESPN2
~Aired on ESPNEWS 11-12:30

Midnight ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 3458 547 664 758 550 2988
ESPN2: Baseball Tonight (11:30-12:30) 120 49‡ 112 89 112† 259^
FS1: Fox Sports Live 11 43 93 n/a n/a 98*

*Aired 12:30-1:30
†Aired 1:30-2:30
‡Aired at midnight
^Aired 2:45-3:15

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 242* 523 558 631 468 1370
FS1: Fox Sports Live 19 18 82 n/a 11 98†
NFLN: NFL Fantasy Live 107 118 154 564 147 n/a

*Aired on ESPN2; NFL Primetime had 1.765M viewers
†Aired 1:30-2:30

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 1205 405 428 432 540 1004
ESPN2: NASCAR Now (2-2:30) 134 47 59 34 n/a 484*
FS1: Fox Sports Live 17 6 69 129 13 71†
NFLN: NFL Total Access 78 105 97 404 118 114

*College Football Final 1:45-2:45
†Aired 2:30-3:30

Saturday Morning  
ESPN: SportsCenter 8 ET 671
ESPN2: NFL Matchup 8:30 ET 337
FS1: Fox Sports Live 8-10 avg. 14
GOLF: Morning Drive 7-9 avg. 29
ESPN: College Gameday 9 ET 1620
ESPN2: SportsCenter 9-12 avg. 366
ESPNU: Dari and Mel 9 ET 14
FS1: Fox College Saturday 10 ET 91
ESPNU: First Take CFB 10 ET 46
ESPNU: Film Room 10:30 ET 11
ESPNU: Whiparound 11 ET 31

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

717K/.5

1.007M/.7

1.221M/.9

2.126M/1.5

CFB Final

OTL

SR

Colin on FB

SportsCenter

Fantasy FB Now

175K/.2

152

132

165K/.1

296K/.2

564K/.4

Fox Sports Live

Fox Sports Live

Fox Sports Live

Fox NFL Kickoff

48K/.0

66K/.0

35K/.0

93K/.1

Morning Drive

Morning Drive

32K/.0

31K/.0

OTL

SR

Colin on FB

SportsCenter

SportsCenter

79

144

126K/.1

117K/.1

103K/.1

NFL Gameday First

NFL Gameday Morning

129K/.1

477K/.3

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

MLB Tonight

32K/.0

31K/.0

29K/.0

33K/.0

27K/.0

50K/.0

*Aired to 8:30

Afternoon Post/SNF Bridge  
NBC: Hyundai Sunday Night Kickoff (8-8:20) 11,775
ESPN: SportsCenter (7-8:30) 615
NFLN: NFL Gameday Highlights (7:30-8:30) 364

morganwick.com

Sunday Night  
ESPN: SportsCenter 11 706
ESPN: SportsCenter 12:30 823
ESPN2: ESPNFC 12 77
FS1: Fox Sports Live 11 71
FS1: Fox Sports Live 12:30 50
NFLN: NFL Gameday Overtime 11:30 238
NFLN: NFL Gameday Final 12 408

morganwick.com

Top 10 Weekly Shows Not Otherwise On Chart  
ESPN: Monday Night Countdown Mon 6:30p 1761
ESPN: Top NFL Matchup Airing Sat/Sun 4a 632
ESPN: E:60 Tue 7p 617
ESPN2: NASCAR Countdown (NNS) Fri 7p 493
ESPN: BCS Countdown Sun 8:30p 358
NFLN: Playbook AFC Fri 9p 243
NFLN: A Football Life Tue 9p 237
NFLN: A Football Life: Backstory Tue 10p 230
GOLF: Big Break XX: NFL Tue 9p 227
ESPN2: NFL Kickoff Fri 2:30a 215
NFLN: NFL Gameday Scoreboard Sun 4p 205

 

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