Sports Ratings Report from the Last Two Months

This isn’t going to be a regular thing, I’m just catching up from the last month or so of sports ratings reports I missed for various reasons. I have zero numbers for anything other than college football or golf from the Saturday and Sunday of Labor Day weekend, so from now on the Top 20 Most-Viewed charts are going to be Top 10 Most-Viewed charts, because even then I’m not completely optimistic that Sunday’s US Open coverage, which had a 1.6 overnight, didn’t sneak in. (Monday’s coverage did get adjusted down two-tenths, though, so maybe it didn’t threaten so much.) This also means the sports ratings highlights are going to be substantially more limited in scope.

Oregon-Washington accomplished its goal, sort of, becoming the second most-watched program in FS1 history, indeed only the second FS1 program to top a million viewers and coming within a hair’s breadth of toppling #1, the UFC card from launch night. But that doesn’t mean Fox didn’t goof up when they moved the game to FS1 to begin with, even after another game involving Oregon against a Washington school also topped a million viewers this past weekend.

As this post explains, moving Oregon-Washington to FS1 wound up costing Fox Stanford-UCLA the following week, another game between ranked teams but one it actually had reason to move to FS1, to clear Fox’s schedule for the uncertainty of when the ALCS game would be on. That game ended up being half of an ABC/ESPN2 reverse mirror instead, and now Fox has to put the Pac-12 on broadcast all four weeks that have yet to be scheduled this season.

At the time the October 12 schedule was finalized, Oregon/Washington pitted #2 v. #15, while Stanford/UCLA pitted #5 against #12. So the average ranking of both games was the same, and Oregon/Washington was a bitter rivalry showcasing the exciting national-title-contending Ducks, but Stanford-UCLA was closer (and thus promised to be a more exciting contest) and would bring in the valuable Los Angeles and Bay Area markets as opposed to the smaller Pacific Northwest markets. So Stanford-UCLA could have had the exact same effect as Oregon-Washington, just a week later, maybe even topping that opening-night UFC card, for reasons other than just propping up the network, and Fox and the Pac-12 had to know at least that last part well before the season, certainly by the point that Fox was considering moving Oregon-Washington to FS1.

And the kicker? Fox needs to build its broadcast network as a college football destination too!

Top 10 Most-Viewed Programs in Fox Sports 1 History (through October 13)

   

Vwr (mil) 

HH 

18-49 

Time 

1 

UFC Fight Night: Shogun v. Sonnen

1.782 

1.0 

 

8/17 8:00 PM 

2 

CFB: Oregon @ Washington

1.765 

1.0 

  

10/12 4:00 PM 

3 

UFC Fight Night Prelims

0.881 

0.5 

 

8/17 6:00 PM 

4 

The Ultimate Fighter 18, Women’s Qtrs:
Ladies First (Bazler v. Pena)

0.87 

0.6 

0.5

9/11 10:00 PM

5 

CFB: Washington State @ USC

0.825 

0.5 

  

9/7 10:30 PM 

6 

UFC Fight Night: Condit v. Kampmann 2

0.824 

0.5 

0.4

8/28 8:00 PM 

7 

UFC 164 Prelims

0.809 

0.5 

 

8/31 8:00 PM 

8 

NASCAR Camping World Truck Series:
EnjoyIllinois.com 225

0.791 

0.5 

  

9/13 8:31 PM

9 

NASCAR Camping World Truck Series:
Michigan National Guard 200

0.783 

0.6 

  

8/17 12:31 PM 

10 

The Ultimate Fighter 18, Women’s Qtrs:
Use the Force (Modafferi v. Rakoczy)

0.778 

0.5 

0.5

9/25 10:00 PM 

Numbers compiled from a variety of sources, including TV by the Numbers, The Futon Critic, Sports Media Watch, and Son of the Bronx. Top 10 Most-Viewed Sports Events lists also incorporate information from Sports Business Daily.

Top 10 Most-Viewed Sports Events for Week of August 19-25: NFL Dress Rehearsal Edition

   

Vwr (mil) 

HH 

18-49 

Time 

Net 

1 

NFL Preseason: Vikings @ 49ers 

8.176 

5.2 

2.7 

8/25 8:00 PM 

NBC 

2 

NFL Preseason: Seahawks @ Packers 

7.684 

4.8 

2.3 

8/23 8:00 PM 

CBS 

3 

NASCAR: Irwin Tools Night Race 

6.322 

3.9 

  

8/24 7:30 PM 

ABC 

4 

NFL Preseason: Saints @ Texans

5.6 

3.7 

  

8/25 4:00 PM 

FOX 

5 

NFL Preseason: Steelers @ Redskins 

5.575 

3.8 

2.1 

8/19 8:00 PM 

ESPN 

6 

The Barclays: Final Round 

4.6 

3.0 

  

8/25 2:00 PM 

CBS 

7 

NFL Preseason: Rams @ Broncos 

4.416 

2.9 

  

8/24 8:00 PM 

CBS 

8 

NFL Preseason: Panthers @ Ravens

3.954 

2.7 

1.5 

8/22 8:00 PM 

ESPN 

9 

Little League World Series Champ.:
Japan v. California

3.947 

2.5 

 

8/25 3:00 PM 

ABC 

10 

Little League World Series US Champ.:
California v. Connecticut

3.147 

2.1 

 

8/24 3:45 PM 

ABC 

Top 10 Most-Viewed Sports Events for Week of August 26-September 1: College Football Kickoff Edition

   

Vwr (mil) 

HH 

18-49 

Time 

Net 

1

CFB: Georgia @ Clemson 

8.14 

4.8 

  

8/31 8:15 PM 

ABC 

2

NASCAR: 

5.323

3.2 

1.5 

9/1 7:15 PM 

ESPN 

3

Chik-fil-A Kickoff Game:
Virginia Tech v. Alabama

5.169 

3.0 

  

8/24 5:26 PM 

ESPN 

4

CFB: Rice @ Texas A&M 

4.208 

2.7 

  

8/31 12:57 PM 

ESPN 

5

CFB: Syracuse v. Penn State or
Mississippi State v. Oklahoma State

3.67 

2.4 

  

8/31 3:30 PM

ABC 

6

CFB: North Carolina @ South Carolina 

3.653 

2.4 

1.4 

8/29 6:00 PM 

ESPN 

7

Deutsche Bank Championship: Round 3 

3.2 

2.2 

  

9/1 2:30 PM 

NBC 

8

Cowboys Classic: LSU v. TCU 

3.172 

1.9 

  

8/31 9:05 PM 

ESPN 

9

CFB: Mississippi @ Vanderbilt 

2.74 

1.9 

1.3 

8/29 9:15 PM

ESPN 

10

CFB: Temple @ Notre Dame 

2.5 

1.6 

  

8/31 3:30 PM 

NBC 

Top 10 Most-Viewed Sports Events for Week of September 2-8: NFL Kickoff Edition

   

Vwr (mil) 

HH 

18-49 

Time 

Net 

1 

NFL: Packers @ 49ers
or Cardinals @ Rams

28.48 

16.6 

10.6 

9/8 4:25 PM 

FOX

2 

Sunday Night Football:
Giants @ Cowboys

25.398 

15.0 

10.0 

9/8 8:20 PM 

NBC 

3 

NFL Kickoff Game:
Ravens @ Broncos

25.133 

14.9 

10.3 

9/5 9:08 PM 

NBC 

4 

NFL: Regional coverage 

15.5 

9.5 

  

9/8 1:00 PM 

CBS 

5 

NFL: Regional coverage 

14.6 

9.0 

  

9/8 1:00 PM 

FOX 

6 

CFB: Notre Dame @ Michigan 

8.653 

5.3 

3.2 

9/7 8:00 PM 

ESPN 

7 

CFB: South Carolina @ Georgia 

7.045 

4.3 

  

9/7 4:25 PM 

ESPN 

8 

US Open Women’s Final:
S. Williams v. Azarenka

6.17 

4.0 

1.4 

9/8 4:30 PM 

CBS 

9 

NASCAR

5.153 

3.3 

  

  

ABC 

10 

CFB: Miami (FL) @ Florida

4.596 

3.1 

  

9/7 12:00 PM 

ESPN 

Top 10 Most-Viewed Sports Events for Week of September 9-15: Dos a Cero Edition

   

Vwr (mil) 

HH 

18-49 

Time 

Net 

1 

NFL: Broncos @ Giants
or Jaguars @ Raiders

26.42 

15.8 

9.1 

9/15 4:25 PM 

CBS 

2 

NFL: Regional coverage (or 4 PM ET)

21.9 

12.8 

  

9/15 1:00 PM 

FOX 

3 

Sunday Night Football:
49ers @ Seahawks

20.543 

12.2 

8.4 

9/15 8:30 PM 

NBC 

4 

Monday Night Football:
Eagles @ Redskins

18.161 

11.1 

6.6 

9/9 6:58 PM 

ESPN+
Locals

5 

CFB: Alabama @ Texas A&M 

13.6 

8.5 

  

9/13 3:30 PM 

CBS 

6 

NFL: Regional coverage

12.5 

8.0 

  

9/15 1:00 PM 

CBS 

7 

Monday Night Football:
Texans @ Chargers

11.875 

7.6 

5.0 

9/9 10:39 PM 

ESPN+
Locals

8 

Thursday Night Football:
Jets @ Patriots

11.02 

6.9 

3.8 

9/12 8:30 PM 

NFLN+
Locals

9 

FIFA World Cup Qualifying:
United States v. Mexico

5.783 

 

3.1 

9/10 8:00 PM 

ESPN+
UniMas

10 

CFB: Notre Dame @ Purdue 

4.789 

3.0 

  

9/13 8:00 PM 

ABC 

Sports Ratings Highlights for Week of September 16-22: THE TOUR Championship Edition

 

Vwr (mil) 

HH 

18-49 

Net 

NFL: Regional coverage
(main game: Colts @ 49ers)

25.55 

15.4 

9.0 

CBS 

NFL: Regional coverage (or 4 PM ET) 

20.9 

12.5 

  

FOX 

Sunday Night Football:
Bears @ Steelers

20.51 

12.2 

7.7 

NBC 

Monday Night Football:
Steelers @ Bengals

15.073 

9.5 

5.9 

ESPN+
Locals

Thursday Night Football:
Chiefs @ Eagles

11.117 

7.0 

4.0 

NFLN+
Locals

NFL: Regional coverage (estimated) 

8.73 

5.5 

  

CBS 

CFB: Kansas State @ Texas
or Michigan @ Connecticut

5.727 

3.5 

1.7 

ABC 

CFB: Michigan State @ Notre Dame 

4.9 

3.2 

  

NBC 

CFB: Tennessee @ Florida 

  

2.8 

  

CBS 

CFB: Auburn @ LSU

3.799 

2.2 

  

ESPN 

NASCAR

3.706 

2.4 

0.8 

ESPN 

CFB: Purdue @ Wisconsin or
Utah State @ USC

2.8 

1.9 

  

ABC 

THE TOUR Championship: Final Round 

2 

1.4 

  

NBC 

Sports Ratings Highlights for Week of September 23-29: MLB Home Stretch Edition

 

Vwr (mil) 

HH 

18-49 

Net 

NFL: Regional coverage
(main game: Eagles @ Broncos)

26.67 

16.1 

9.3 

FOX 

Sunday Night Football:
Patriots @ Falcons

20.49 

12.5 

7.6 

NBC 

NFL: Regional coverage 

15.3 

9.4 

  

FOX 

Monday Night Football

14.775 

9.4 

5.6 

ESPN+
Locals

NFL: Regional coverage (or 4 PM ET)

13.3 

8.2 

  

CBS 

Thursday Night Football

8.25 

5.3 

3.2 

NFLN+
Locals

CFB: LSU @ Georgia 

7.39 

4.6 

  

CBS 

CFB: Wisconsin @ Ohio State 

6.751 

4.0 

2.2 

ABC 

CFB: Mississippi @ Alabama 

4.022 

2.3 

1.3 

ESPN 

NASCAR

3.969 

2.4 

1.0 

ESPN 

CFB: Oklahoma @ Notre Dame

3.89 

2.6 

  

NBC 

CFB: South Carolina @ Central Florida 

3.2 

2.2 

  

ABC 

Sports Ratings Highlights for Week of September 30-October 6: MLB Wild Card Edition

 

Vwr (mil) 

HH 

18-49 

Net 

NFL: Broncos @ Cowboys 

28.323 

  

9.9 

CBS 

NFL: Regional coverage (or 4 PM ET)

19.6 

11.7 

  

FOX 

Sunday Night Football:
Texans @ 49ers

17.686 

  

7.0 

NBC 

Monday Night Football:
Dolphins @ Saints

14.205 

8.8 

5.6 

ESPN+
Locals

NFL: Regional coverage 

11.2 

7.0 

  

CBS 

Thursday Night Football:
Bills @ Browns

7.594 

4.6 

2.8 

NFLN+
Locals

CFB: Ohio State @ Northwestern

7.355 

4.4 

2.5 

ABC 

CFB: Georgia @ Tennessee 

5.6 

3.5 

  

CBS 

AL Wild Card Game: Rays @ Indians 

4.743 

3.1 

1.4 

TBS 

NL Wild Card Game: Reds @ Pirates 

4.599 

3 

1.4 

TBS 

CFB: Regional coverage 

4.4 

2.9 

  

ABC 

(Liga MX: Club America v. Guadalajara)

4.2 

 

~.9 

Univ. 

NASCAR

4.162 

2.6 

1.0 

ESPN 

NLDS Game 2: Dodgers @ Braves 

4.136 

2.7 

1.1 

TBS 

CFB: Arizona State v. Notre Dame 

3.681 

2.3 

0.9 

NBC 

ALDS Game 1: Tigers @ Athletics 

3.56 

2.4 

1.1 

TBS 

NLDS Game 1: Dodgers @ Braves 

3.531 

2.3 

1.1 

TBS 

NLDS Game 3: Braves @ Dodgers

3.362 

2.1 

0.9 

TBS 

ALDS Game 2: Tigers @ Athletics 

3.311 

2.1 

0.9 

TBS 

ALDS Game 2: Rays @ Red Sox 

3.014 

1.9 

0.8 

TBS 

AL Wild Card Tiebreaker:
Rays @ Rangers

2.938 

2.0 

0.9 

TBS 

NLDS Game 3: Cardinals @ Pirates 

2.931 

1.8 

0.7 

TBS 

NLDS Game 1: Pirates @ Cardinals 

2.599 

1.7 

0.7 

TBS 

CFB: Washington @ Stanford 

2.572 

1.6 

1.0 

ESPN 

NFL: Chargers @ Raiders 

2.532 

1.6 

1.2 

NFLN 

ALDS Game 1: Rays @ Red Sox 

2.417 

1.7 

0.6 

TBS 

NLDS Game 2: Pirates @ Cardinals 

0.832 

0.6 

  

MLBN 

Sports Ratings Highlights for Week of October 7-13: Division Series Climax Edition

 

Vwr (mil) 

HH 

18-49 

Net 

NFL: Saints @ Patriots
or Cardinals @ 49ers

26.736 

  

9.2 

FOX 

Sunday Night Football:
Cowboys @ Redskins

22.074 

  

8.4 

NBC 

Monday Night Football:
Jets @ Falcons

12.103

7.9 

4.4 

ESPN+
Locals

Thursday Night Football:
Giants @ Bears

9.416 

5.9 

3.1 

NFLN+
Locals

ALCS Game 2

8.439 

  

2.4 

FOX 

ALCS Game 1 

6.8 

  

1.9 

FOX 

NLDS Game 5: Pirates @ Cardinals 

6.09 

3.9 

1.6 

TBS 

NASCAR

5.56 

  

1.3 

ABC 

NLCS Game 1

5.45 

3.5 

1.5 

TBS 

ALDS Game 5: Tigers @ Athletics

5.445 

3.5 

1.5 

TBS 

ALDS Game 4: Red Sox @ Rays 

5.159 

3.6 

1.5 

TBS 

CFB: Texas A&M @ Mississippi 

5.114 

3.2 

1.9 

ESPN 

ALDS Game 3: Red Sox @ Rays 

4.5 

2.9 

1.2 

TBS 

CFB: Michigan @ Penn State 

4.04 

2.6 

1.3 

ESPN 

NLDS Game 4: Braves @ Dodgers

3.894 

2.5 

1.4 

TBS 

ALDS Game 4: Tigers @ Athletics 

3.804 

2.6 

0.9 

TBS 

NLCS Game 2: Dodgers @ Cardinals 

3.447 

2.2 

  

TBS 

CFB: Missouri @ Georgia

3.012 

2.1 

  

ESPN 

NLDS Game 4: Cardinals @ Pirates 

2.592 

1.8 

0.6 

TBS 

CFB: Alabama @ Kentucky 

2.56 

1.5

0.8 

ESPN2 

CFB: Oregon @ Washington 

1.765 

1.0 

  

FS1 

NLDS Game 4: Braves @ Dodgers
(overflow)

1.267 

  

0.4 

TNT 

ALDS Game 3: Athletics @ Tigers 

0.912 

0.7 

  

MLBN 

Post a Comment

Your email is never shared. Required fields are marked *

*
*