The Studio Show Scorecard for Week of September 9-15

PT
Rnk
TD
Rnk
PT Vwr
(000)
PT/
ESPN
TD Vwr
(000)
TD HH TD/
ESPN

1

1

4256

4256

1591

1.1

1591

=

=

+50%

+27%

+27%

1.1

2

2

1312

1808

380

0.3

524

+3

+1

+442%

+131%

+116%

0.4

3

3

633

633

339

0.2

339

-1

-1

-22%

-19%

-18%

0.2

9

4

97

115

116

0.1

138

-1

+4

+3%

+67%

+92%

0.1

4

5

302

331

109

0.1

119

=

-1

+20%

-14%

-15%

0.1

5

6

235

328

82

0.1

114

-2

-1

-10%

-14%

-10%

0.1

6

7

152

200

78

0.0

102

=

-1

-13%

-14%

-25%

0.1

8

8

99

129

71

0.1

93

-1

-1

-17%

-8%

-9%

0.1

7

9

100

126

67

0.0

84

+2

=

+19%

+34%

+64%

0.0

10

10

37

61

20

0.0

32

=

=

-5%

-2%

-62%

0.0

I said on my tweeter a while back that big changes were coming to the scorecard, but even I didn’t know what sort of changes. The same week it added ratings for ESPNEWS, Son of the Bronx also listed primetime and total day rankings for ESPN. Because it was just ESPN, I didn’t think much of it. Fast forward to this week where SotB is listing primetime and total day ratings for EVERY sports network for this week and last! The table is still sorted by total day, as I consider that a more accurate measure of popularity for a sports network, and the total day numbers are still determined using the crude method I was using (which I can’t use for primetime because not every program fits neatly into the 8-11 block and 7 would be a more appropriate starting time for sports networks), which seems to slightly understate the total day viewership compared to the official numbers Son of the Bronx has, but allows for more precision for the new percent-change listing, especially for household rating which SotB doesn’t have the averages for at all.

SotB also has year-ago comparisons for every network that isn’t ESPNU (how come Nielsen has been reporting distribution for ESPNU for a few years yet I’ve seen evidence it wasn’t actually being rated until last year?), which is more apples-to-apples than the week-by-week changes that vary considerably over the course of the year (just look at the huge leap NFLN took with Thursday Night Football coming back), but I have no idea how to incorporate those comparisons into the chart.

Is ESPN underplaying NFL Matchup? I don’t mean in the sense that “ESPN buries all its actual good programs”, I mean in the sense that ESPN is missing an actual chance for actual good ratings. Yes, regular ESPN could put a test pattern on in the dead of night and get 250,000 viewers, but over 750k for a program at 4 AM ET, which is still 1 AM on the West Coast, is pretty impressive. Granted the 6:30 Sunday airing on ESPN is doing better than the new Saturday 8:30 airing on ESPN2, but it is new and Matchup fans might not be aware of it yet. When Fantasy Football Now was only 90 minutes on ESPN2, I wondered why the Deuce had an extra half-hour of SportsCenter that had to be bumped to ESPNEWS at the bottom of the hour, often to get bumped itself for NASCAR Countdown after another half hour, rather than putting on Matchup for that half-hour. FF Now is actually losing audience from its SportsCenter lead-in; I have to imagine Matchup would at least be on par with ESPN2’s other programming at that time if not retain more of SportsCenter’s audience.

All numbers are in thousands of viewers and are from Son of the Bronx.

Approx. 6-10 AM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (6-9 avg.) 669 925 557 392 549
ESPN2: Mike and Mike 251 237 203 295 212
FS1: Fox Sports Live (6-9 avg.) 11 49 14 16 14
GOLF: Morning Drive (7-9 avg.) 38 23 22 18* 61*
NFLN: NFLAM 139 129 101 87 217
MLBN: Quick Pitch (6-9 avg.) 32 39 22 33 17

*Aired 6-7:30

Approx. 9 AM-Noon ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter (9-12 avg.) 718 681 480 400 413
ESPN2: First Take (10-12) 437 408 353 444 396
FS1: Fox Sports Live (9-12 avg.) 21 26 27 23 43†
GOLF: Morning Drive (9-11 avg.) 28 17 25 n/a n/a
NBCSN: The Dan Patrick Show 19 37 19 26 35
ESPNEWS: Mike and Mike (10-1) 44‡ 47 32 39‡ 18
ESPNU: The Herd (10-1) 87 58 29 73 113
NFLN: NFLAM (10-2) 154 158 126 96 162
MLBN: Quick Pitch (9-1 avg.) 15 26 30* 39* 28

*9-12 average only
†Single episode at 9 AM before NCWTS practice
‡Aired 10-12 only

3 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Insiders 627† 685‡ 502 346 713
ESPN2: SportsNation 263 239 174 184 287
ESPNEWS: SportsCenter 58 50 85 27 100
ESPNU: CFB Daily 41 63* 85 68 64
MLBN: The Rundown (2-4) 22 38 37 27^ 27

*First-run rating for The Experts 1-2:30; 2:30-4 re-air had 77,000 viewers
†Aired an hour earlier due to MNF doubleheader
‡Aired from 3-3:30; Mike and Mike’s Best of the NFL 3:30-4 had 797,000 viewers
^Started at 1 PM

4 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: NFL Live 735* 997 624 562 773
ESPN2: DLHQ (4-4:30) 267 209 171 187 261
ESPN2: Outside the Lines (4:30-5) 171 136 158 169 156
FS1: Fox Soccer Daily (4-4:30) 50 17 74 59 n/a
FS1: NASCAR Race Hub (4:30-5) 166 281 240 188 n/a
ESPNEWS: SportsCenter 84 37 46 45 93
MLBN: MLB Now 35 46 n/a 43 31

*Aired an hour earlier due to MNF doubleheader

5 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: Around the Horn (5-5:30) 684* 1384 712 656 781
ESPN: PTI (5:30-6) 939* 1390 900 1072 1019
ESPN2: College Football Live (5-5:30) 148 100 185 172 65†
ESPN2: ESPNFC (5:30-6) 79 91^ 129 113 193‡
FS1: Crowd Goes Wild 28 82 62 58 97
NBCSN: The Crossover (5-5:30) 19 n/a 42 n/a 30
ESPNEWS: SportsCenter 71 88 85 71 45
ESPNU: College Football Live (5:30-6) 61 56 51 66 n/a
NFLN: NFL Fantasy Live 190* 185 163 187 168
MLBN: Intentional Talk 53 89 138 69 33

*Aired an hour earlier due to MNF doubleheader
†Aired on ESPNU
‡Aired at 6:30
^Aired 5:30-7 as World Cup qualifying pregame

6 PM ET

Mon

Tue

Wed

Thu

Fri

ESPN: SportsCenter 151‡ 990 602 752 822
ESPN2: Around the Horn (6-6:30) 95^ 95^ 148 131 82^
ESPN2: PTI (6:30-7) 128^ 136^ 269 204 87^
FS1: Fox Football Daily 36 63 25 41 79
GOLF: Golf Central (6-6:30) 39* 31 77 344 410
NBCSN: Pro Football Talk (5:30-6:30) 24 57* 49 51~ 52
NFLN: Around the League Live 201† 151 174 97¹ 188
MLBN: MLB Tonight 86 100 132 93 60

*Aired from 6-7
†Aired an hour earlier due to MNF doubleheader
‡Aired on ESPN2
^Aired on ESPNEWS
~Aired from 6-6:30
¹Aired 2-5

11 PM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 384† 937^ 325† 1038 1452 646†
ESPN2: Olbermann 63~ 181 98~ 185 171 n/a
FS1: Fox Sports Live 96 46 185 58 250 n/a
NFLN: NFL Total Access 83* 176 200 3138‡ 250 174

*Aired 11:30-12:30
†Aired on ESPN2
‡Thursday Night Football postgame
^10 PM show after soccer had 1.271 million viewers
~Aired on ESPNEWS

Midnight ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 57† 788 163† 1051 1064 650*
ESPN2: Olbermann 160 93 224 148 109 n/a
FS1: Fox Sports Live 62 27 33 105 77 n/a

*Aired on ESPN2
†Aired on ESPNEWS

1 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 127* 516 456 763 761 553†
ESPN2: Baseball Tonight 150* 93 140 81 63 287†
FS1: Fox Sports Live 39 14 36 27 42 n/a
NFLN: NFL Fantasy Live n/a 150 125 702 235 n/a
MLBN: Quick Pitch 56 50 102 n/a 111 92‡

*SportsCenter aired on ESPN2 to 1:30, then Baseball Tonight aired 1:30-2:30
†SportsCenter aired on ESPN2, followed by College Football Final at 1:55 (364,000 viewers), then Baseball Tonight at 2:55
‡Aired 12:30-1:30

2 AM ET

Mon

Tue

Wed

Thu

Fri

Sat

ESPN: SportsCenter 2763* 485 393 543 845 1359
FS1: Fox Sports Live 42 12 n/a 21 51 79
NFLN: NFL Total Access 122† 153 83 500 213 109
MLBN: Quick Pitch 26 24 66 40 74 57‡

*Show airing after MNF doubleheader
†Aired 2:30-3:30
‡Aired 1:30-2:30

Saturday Morning
ESPN: SportsCenter 8 ET 786
ESPN2: NFL Matchup 8:30 ET 193
FS1: Fox Sports Live 8-10 avg. 58
MLBN: Quick Pitch 8-12 avg. 63
ESPN: College Gameday 9 ET 1874
ESPN2: SportsCenter 9-12 avg. 269
ESPNU: Dari and Mel 9 ET 28
FS1: Fox College Saturday 10 ET 68
ESPNU: First Take CFB 10 ET 20
ESPNU: Film Room 10:30 ET 24
ESPNU: Whiparound 11 ET 62

morganwick.com

Sun 7 AM 8 AM 9 AM 10 AM 11 AM Noon

SportsCenter

SportsCenter

SportsCenter

Sunday NFL Countdown

619K/.5

1.045M/.8

1.338M/.9

2.266M/1.6

CFB Final

OTL

SR

Colin on FB

SportsCenter

Fantasy FB Now

281K/.2

273K

295K

296K/.2

456K/.3

420K/.3

Fox Sports Live

NASCAR RaceDay

Fox NFL Kickoff

48K/.0

336K/.2

274K/.2

Morning Drive*

64K/.1

CFB Final

OTL

SR

Colin on FB

SportsCenter

SportsCenter

92K/.1

131K

108K

93K/.1

121K/.1

152K/.1

NFL Gameday First

NFL Gameday Morning

168K/.1

539K/.4

Quick Pitch

Quick Pitch

Quick Pitch

Quick Pitch

Quick Pitch

Quick Pitch

32K/.0

58K/.0

70K/.1

88K/.1

98K/.1

73K/.1

*Aired to 8:30

Afternoon Post/SNF Bridge
NBC: Hyundai Sunday Night Kickoff (8-8:30) 14.09M
ESPN: SportsCenter (7-8) 1.242M
NFLN: NFL Gameday Highlights (7:30-8:30) 436

morganwick.com

Sunday Night
ESPN: SportsCenter 11 602
ESPN: SportsCenter 12:30 920
ESPN2: NASCAR Now 12 604
ESPN2: ESPNFC 1 256
FS1: Fox Sports Live 11 27
FS1: Fox Sports Live 12:30 21
NFLN: NFL Gameday Overtime 12:30 225
NFLN: NFL Gameday Final 1 323

morganwick.com

Top 10 Weekly Shows Not Otherwise On Chart
NFLN: Lexus Prekick Show Thu 8p 4825
ESPN: NASCAR Countdown (NSCS) Sun 1p 2221
ESPN: Monday Night Countdown Mon 5p 1771
ESPN: Top NFL Matchup Airing Sat/Sun 4a 776
FS1: NCWTS Setup Fri 8p 373
ESPN2: Baseball Tonight SNB Pregame Sun 7p 328
NFLN: Playbook AFC Fri 9p 315
NFLN: Playbook NFC Fri 10p 288
NFLN: A Football Life Tue 9p 285
ESPN2: E:60 Tue 7p 267
ESPN2: NFL Kickoff Fri 7p 239

 

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