Things are about to get even better for the NBA Champions…

Apparently Fox can compete for local team rights in a competitive, high-value market as well.

Fox is breaking the bank and is about to at least quadruple the money they pay the Miami Heat – only the reigning and future NBA Champions and the most-talked-about team in the second-most demo-friendly league – closer to the per-viewer average the Lakers are getting from Time Warner Cable. This in a market where Comcast could have conceivably swooped in and snapped up the rights if they wanted to. Certainly there’s room for it – Florida, like Los Angeles, is a market where Fox runs two regional sports networks.

To be fair, though, this is an extention of a deal that still had three years left on it, so this is more of a case of Fox using its incumbent status to lock up a team without giving anyone else a chance in an open market. It doesn’t mean Fox has a massive advantage when it comes to locking up Dodgers rights…

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